About the brand Weseta Switzerland
Weseta Switzerland - Towels for a perfect skin feeling
New brand, well-known premium terry textiles: In cooperation with the premium brand Christian Fischbacher, Weseta Switzerland has designed and manufactured innovative terry products of incomparable quality in recent years. Since July 2019, the "Dreamflor", "Dreampure" and "Puro" terry towels as well as the "Puro" and "Dreamtuft" bath mats and the "Dreamrobe" bathrobes no longer trade under the Christian Fischbacher Bath label but under the Weseta Switzerland brand. From the very beginning, Westa Switzerland was responsible for the production of all lines.
Premium quality for luxury on the skin
Terry towels from Weseta Switzerland range from Weseta towels made of the finest fluffy "Dreamflor" to Weseta bath mats and classic Weseta bathrobes. What the Swiss premium manufacturer produces with great attention to detail is much more than just a beautiful product. It is the perfect skin feeling. Weseta terry is characterised by unsurpassable softness and a haptic that not only makes the luxury of a traditionally handcrafted product visible, but also makes it palpable.
Weseta Switzerland knows what makes the perfect towel
As individual as the people is their need for the perfect terrycloth. That is why Weseta Switzerland offers its customers different skin sensations. Thanks to a special manufacturing process, "Dreamflor", for example, has an incomparably velvety feel that remains even after many washes. With a weight of 420g/m², "Dreamflor" is also light as a feather. The "Puro" terry towelling, on the other hand, has a heavy, wonderfully voluminous quality of 600g/m². It celebrates the luxury of simplicity and has no borders or end trimmings at all.
The secret of success? Swiss Made and a special weaving technique
Despite all trends in the globalised textile industry, Weseta has committed itself to the idea of "Swiss Made". Deep in the Sernftal valley, in the middle of the Glarus Alps, Weseta Switzerland combines tradition with innovation and is today the only Swiss weaving mill of terry textiles. The basis for its success is the exquisite cotton and a special weaving technique. It is a well-kept secret and is supposed to give Weseta terry its unsurpassable softness and special feel.
Weseta Switzerland - a company with visions
Weseta celebrates its 155th anniversary this year. The foundation stone of the company was laid in 1864 by Leonhard Blumer, who was 19 at the time. In difficult times, he succeeded in building up a weaving mill which, in addition to terry towels, produced a comprehensive range of damask, shirt fabrics, table and bed linen. The current owner of Weseta Switzerland, Conrad Peyer, continues to represent Switzerland as a business location. He is convinced "that good is good and therefore always finds an audience". It is thanks to Conrad Preyer that there is still a Swiss terry weaving mill today that gives discerning people something in their hands that can hardly be found in this quality and perfection anywhere else in the world.
Classy terry towelling from Weseta ennobles the bathroom
In contemporary architecture, the bathroom has long been more than just a pragmatic necessity. Today, the bathroom is a haven of peace, an oasis for the senses and a spa within one's own four walls. Beautiful things and precious materials become a personal statement here. You claim for yourself what you like to offer your guests: for example, the luxury of Weseta's finest terry towels.