Weseta Switzerland - premium quality terry towels

Weseta Switzerland – Swiss Made Premium Terry

Deep in the Sernftal valley, in the middle of the Glarus Alps, lies the only terry weaving mill in Switzerland: Weseta Switzerland. The manufactory has been combining tradition with innovation here since 1864. Thanks to sophisticated weaving technology, exquisite cotton, and centuries of expertise, Weseta weaves exceptionally soft, absorbent and durable premium terry towelling.

Premium Quality for Luxury on the Skin

Terry towels by Weseta Switzerland range from Weseta towels made of the finest fluffy "Dreamflor" to Weseta bath mats and classic Weseta bathrobes. What the Swiss premium manufacturer produces with great attention to detail is much more than just a beautiful product. It is the perfect skin feeling. Weseta terry is characterised by unsurpassable softness and a haptic that not only makes the luxury of a traditionally handcrafted product visible, but also makes it palpable.

Weseta Switzerland Knows What Makes the Perfect Towel

As individual as the people is their need for the perfect terrycloth. That is why Weseta Switzerland offers its customers different skin sensations. Thanks to a special manufacturing process, "Dreamflor", for example, has an incomparably velvety feel that remains even after many washes. With a weight of 420g/m², "Dreamflor" is also light as a feather. The "Puro" terry towelling, on the other hand, has a heavy, wonderfully voluminous quality of 600g/m². It celebrates the luxury of simplicity and has no borders or end trimmings at all.

Long-time fans of the best Swiss textiles may recognise some of the collection names. The terry towels ‘Dreamflor’, ‘Dreampure’ and ‘Puro’ as well as the bath rugs ‘Puro’ and ‘Dreamtuft’ and the bathrobes ‘Dreamrobe’ were once created in collaboration with the Swiss textile expert Christian Fischbacher. They have since become an integral and much-loved part of Weseta's own collections.

Weseta Switzerland - A company with Visions

Weseta celebrates its 155th anniversary this year. The foundation stone of the company was laid in 1864 by Leonhard Blumer, who was 19 at the time. In difficult times, he succeeded in building up a weaving mill which, in addition to terry towels, produced a comprehensive range of damask, shirt fabrics, table and bed linen. The current owner of Weseta Switzerland, Conrad Peyer, continues to represent Switzerland as a business location. He is convinced "that good is good and therefore always finds an audience". It is thanks to Conrad Preyer that there is still a Swiss terry weaving mill today that gives discerning people something in their hands that can hardly be found in this quality and perfection anywhere else in the world.

Classy Terry Towelling by Weseta Elevates the Bathroom

In contemporary architecture, the bathroom has long been more than just a pragmatic necessity. Today, the bathroom is a haven of peace, an oasis for the senses and a spa within one's own four walls. Beautiful things and precious materials become a personal statement here. You claim for yourself what you like to offer your guests: for example, the luxury of Weseta's finest terry towels.