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It is not only on the fashionable Côte d’Azur that beach towels have become an important accessory - you can observe this trend on coasts all around the world. That is because besides wanting to have a high-quality beach towel to use after you swim, the prime goal is relaxation. On a fleecy soft beach towel of finest long-staple cotton such as “Croisiere” from von Yves Delorme, you will find it much easier to relax. Body and soul can let themselves be enveloped in the deep cotton pile – whilst the moisture from the last dip in the sea or pool is immediately absorbed.

Naturally, this comfort aspect goes hand in hand with aesthetic appearance. A beach towel like “Jamelia” from Missoni Home with its colourful butterflies looks simply adorable as a backdrop to brightly coloured bikinis. Such beach towels are also an immediate expression of personality on a sun chair. Just as one produces a different look on a sofa with a colourful throw, it is equally possible to achieve a new style with a beach towel when sunbathing or on the deck of a yacht. With so many advantages, it does not seem presumptuous to say that a relaxing summer holiday begins with the right beach towel…

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