About the Ginori 1735 brand
In Italy, the Ginori brand is known to everyone and it is a market leader in the porcelain manufacturing industry. For many years, or – to be more precise – for centuries, the Ginori brand has been a guarantee for high-quality porcelain "Made in Italy". The brand came into being near Florence in the year 1735. The creative mind and inventor behind it was Marquis Carlo Ginori. He built the first manufacturing facility in the little town Doccia, just outside the city of Florence.
Ginori 1735 - imaginative porcelain made in Italy
The interplay of colours and cheerful designs has been an important theme for the Ginori brand for centuries. Aficionados of the brand particularly appreciate the various and sometimes very extravagant designs of the different collections. This Italian brand with its long tradition has even produced a few series in purely white porcelain. Two firing processes one at 1000°C and a second at 1400°C are necessary to produce the luminous white colour and to guarantee the particular resilience of the porcelain.
Even today, each item that leaves the Ginori factory has been produced by the hands of master craftsmen. At the end of the production process there is a strict quality-control procedure to ensure that every single product is in perfect condition when it leaves the Ginori factory in Italy.
Ginori 1735 - historical development
Already in the year 1779 porcelain creations were being produced which, in their shape and design, are still being produced in the same way today. At that time, rich Italians assigned great importance to having first-class porcelain dinnerware services in their villas and houses. The upper classes of Italian society were particularly fond of opulent decoration with gold. In 1850 the Romantic Movement had a great influence on society. The trend in porcelain design moved away from the exuberant gold styles to more natural, more playful motifs. Colourful flowers and insects became popular features of decoration on the porcelain plates and cups of Ginori tableware.
In 1923 Ginori began working with the well-known Milan architect Gio Ponti. Soon Ponti was appointed to the post of Art Director and was decisive from then on in determining the creative direction. From 1954 the Italian porcelain brand moved with the spirit of the times and brought out a very practical, easily stackable collection called "Colonna". A further turning point for Ginori was in 2013, when Gucci took over the company and appointed Alessandro Michele as its new Art Director.